I would be very happy if you could comment on the time of the funny scene in this video. Kanamara Matsuri means festival of the steel phallus, but is commonly referred to as the fertility festival or penis festival. This is a world recognized festival and for good reason too. This festival started in 1969 with the goal of celebrating in the daylight without discrimination so people can come as they are without any harsh judgement. People from all walks of life come to pray for fertility, a safe child birth, a good marriage, happiness and business prosperity.